A road show titled ‘European Quartet One Melody’ is being held across India from November 27- December 4, 2014.
The tourism boards of Czech Republic, Poland, Hungary and Slovakia have come together to conduct a series of roadshows in the country, in order to attract travellers to various cities in Europe and promote their tourist offerings in India. Indian travellers are nowadays showing a keen interest in exploring lesser-known parts of Europe. All these four countries share a similar culture and history. Also, they are very well-connected via roads and rail. It is more than easy to travel to all these four countries together during one vacation. Hence, we are promoting all these destinations collectively.”
Hungary is planning to promote its MICE offerings along with promoting Educational Tourism and Leisure Tourism in India. Last year the country received a footfall of 28,274 Indian tourists in 2012 and is targeting a growth of 15 per cent in the next two to three years. Krisztina Bacsa, International Market Development Manager, Hungarian National Tourist Office, said, “Apart from participating in the Europe Quartet roadshows, we will be conducting FAM trips for Indian travel agents and tour operators next year along with conducting study tours to promote Educational Tourism in Hungary. We are also working on strengthening our relationship with the Indian Embassy to more smoothly promote Hungary in India. We will be opening our Consulate office in Mumbai early next year. Currently, we are trying to create more awareness about the tourism offerings of Hungary through online promotional campaigns.” According to Bacsa, approximately 150 travel agents and tour operators attended the roadshow.
Poland plans to position itself primarily as a cultural destination, along with catering to the MICE segment. Warsaw is a fantastic destination for MICE Tourism with top-of-the-class convention centres and Incentive programmes. Krakow is the history capital of Eastern Europe and has a lot to offer Indian travellers culturally. From hill stations to sea sides, Poland is perfect for the leisure segment too. Hence, we are promoting the same in the Indian market.
On the other hand, Czech Republic plans to primarily focus on Culinary Tourism along with MICE offerings for the Indian market. It has launched packages to promote the country’s beer-brewing destinations.