India is one of the fastest-growing outbound travel markets in the world. International tourism departures from India have grown from 3.7 million in 1997 to 9.8 million in 2007 and international tourism expenditures have increased from US1.3 billion in 1997 to US 8.2 billion in 2008.
With more than 1.1 billion inhabitants and GDP increasing by more than 8% every year, the country offers enormous potential for future growth in outbound travel. Recognizing the importance of this market, the European Travel Commission (ETC) and the World Tourism Organization (UNWTO) have undertaken detailed research on the Indian Outbound market.
The UNWTO predicts that India will account for 50 million outbound tourists by 2020; the ‘Kuoni Travel Report India 2007′ predicts that total outbound spending will cross the US$ 28 billion mark in 2020.
With over 28 million passport holders in the country who are potential travelers, the source market for outbound travel is wide and complex because of its size and variety. According to the primary research among the travel trade, the main source regions are west and north (including central India) together accounting for about 65% of all outbound travel, followed by south (25%) and east (10%).
According to Pacific Asia Travel Association (PATA), 40% of all outbound trips by Indians are for business purposes, while leisure, visiting friends and relatives (VFR) and other reasons each account for 20% of outbound trips from India.
TOP INFLUENCERS FOR INDIAN TRAVELERS
The top factors that influence destination selection for Indians
based on research done by Tourism Australia in 2012 are: –
• Safe And Secure Destination
• Family Friendly Destination
• Romantic Destination
• Ease Of Travel – Visa & Connecting Flights
• A Destination That Offers Value For Money
• World-class Beauty And Natural Environments
• Strong Local Culture
• Great Shopping / World Class Brand Names
• Friendly And Open Citizens, Local Hospitality
• Access To Vegetarian Food / Indian Cuisine.
PEAK PERIODS: OUTBOUND LEISURE TRAVEL BY INDIAN MARKETS:
a) April 15. June 30 School Holidays
b) Mid- Late November
(Diwali, Hindu Festival, 5 Days)
(Christmas and New Year Holidays)