A Social Media campaign to target potential Travelers & Agents always comes in handy to canvass any country of interest. Identification of market segment and promotion through social media with regular contents writing, SEO management, newsletters, e-banners, database usage etc. are part of the campaign. Press Releases about your strength, festivals, packages, expos, events etc will be issued to prominent travel portals and online news channels. A blitzkrieg on all social marketing spaces is the need of the hour. This medium is not only cost-effective, it also reaches all sections of the society in a split second, once it’s made operational.